Meta Ads Management
Full-funnel Meta campaigns: prospecting, retargeting, creative testing, and budget scaling with clear ROAS targets.
About
Hello! I'm Ibrahim
Performance media buying that scales with ROI — not vanity metrics.
9+ years in Meta Ads & Google Ads. Full-funnel strategy, CRO, and multi-market campaigns across Egypt & the GCC.
Senior Media Buyer with 9+ years of hands-on experience in Meta Ads (2017–Present) and Google Ads (since 2022). Proven track record scaling performance campaigns with monthly budgets exceeding EGP 500K and sustained ROAS above 6x, while managing multi-market accounts across Egypt and the GCC (Saudi Arabia).
Reduced CPA by up to 60% (EGP 250 → 100–130) within a 3-month optimization cycle, and lifted CVR from 4% to 7%+ through structured CRO. Experienced managing full-funnel strategy (Prospecting & Retargeting), running CRO on landing pages and funnels, and leading cross-functional creative teams to execution. Focused on ROI-driven decision-making, not just surface-level ROAS.
Reduced CPA by up to 60% (EGP 250 → 100–130) within a 3-month optimization cycle, and lifted CVR from 4% to 7%+ through structured CRO. Experienced managing full-funnel strategy (Prospecting & Retargeting), running CRO on landing pages and funnels, and leading cross-functional creative teams to execution. Focused on ROI-driven decision-making, not just surface-level ROAS.
Services
Services
Google Ads
Search, Shopping, and performance campaigns with conversion tracking, GTM, and cross-channel attribution.
CRO & Funnel Strategy
Landing page and funnel optimization to lift CVR — structured testing from offer to checkout.
Creative Team Leadership
Briefing, hiring, and leading designers, editors, and content teams to ship performance creative at scale.
02
Proven Results
Real campaign performance grouped by platform — Meta, Snapchat, TikTok, Google, and store dashboards.
Meta
18Snapchat
6TikTok
4Store results
1003
Selected Work
Case studies and project highlights across Meta and Google performance campaigns.
Performance Marketing
E-commerce Meta Scaling · Fashion
Scaled apparel Meta Ads with monthly budgets over EGP 500K and sustained ROAS above 6x.
View project
Marketing Management
KSA Marketing Leadership · CRO Lift
Led a 7-person creative team remotely and lifted CVR from 4% to 7%+ through CRO.
View project
Media Buying
GCC Multi-Niche Media Buying
Managed SAR 20K–35K ad spend across GCC niches with ROAS above 4x.
View project04
Experience
May 2026 – Present
Senior Media Buyer
Malabisy · Nasr City
• Managing monthly ad budgets exceeding EGP 500K across Meta Ads with sustained ROAS above 6x • Drove CPA down through funnel restructuring, audience testing, and creative iteration • Owning full-funnel strategy: prospecting, retargeting, and budget allocation across active campaigns
May 2026 – Jun 2026
Freelance Marketing Manager
KSA Project · Remote
• Ran this engagement freelance, in parallel with the full-time Malabisy role • Hired and led a 7-person team to execute a full project marketing plan • Owned CRO across landing pages and funnel structure, raising CVR from 4% to above 7% • Set overall project direction and creative strategy
Dec 2025 – Apr 2026
Media Buyer
Azzrk Company · Mansoura
• Managed SAR 25K–35K in ad spend across multiple niches in the GCC (Saudi) market, achieving ROAS above 4x • Adapted targeting, creative angles, and bid strategy per vertical across a multi-niche portfolio
Jun 2025 – Nov 2025
Media Buyer
El Shehab Company · Mansoura
• Managed ~SAR 20K in ad spend targeting the GCC (Saudi) market, achieving ROAS above 4x • Executed full-funnel Meta Ads campaigns with focus on performance tracking and optimization
2017 – 2025
Freelance Media Buyer & Social Media Specialist
Meta Ads & Google Ads · Egypt
• Planned, launched, and optimized Meta Ads across E-commerce, Medical, Online Courses, Restaurants, Heavy Industries, and Real Estate • Managed full-funnel campaigns with focus on CPA, CPL, and ROAS • Expanded into Google Ads (2022+): setup, conversion tracking, and optimization • Built and managed a personal-brand page for inbound client acquisition
05
Key Achievements
01
Managed monthly ad budgets exceeding EGP 500K with consistent ROAS above 6x on Meta Ads campaigns
02
Reduced CPA by up to 60% (EGP 250 → 100–130) within a 3-month optimization cycle
03
Led a 7-person creative team as Freelance Marketing Manager on a KSA project — raised CVR from 4% to 7%+
04
Managed GCC (Saudi) market campaigns with SAR 20K–35K in ad spend, sustaining ROAS above 4x
05
Expanded from Meta Ads specialist to full Meta + Google Ads media buyer, including CRO and cross-channel attribution
06
Skills
Paid Social Media Ads
Conversion Rate Optimization (CRO)
ROI & ROAS Analysis
Performance Tracking & Analytics
Content & Creative Testing
Budget Scaling & Multi-Market Management
Team Leadership & Hiring
Stakeholder Management
Requirements Gathering & Documentation
Conversion Tracking
Problem Solving & Troubleshooting
Social Media Page Management
07
Tools
Meta Ads Manager
Meta Events Manager (Pixel)
Google Ads
GA4
GTM
Google Merchant Center
Google Sheets / Excel
PowerPoint
Canva
Education
Bachelor of Computer and Information Science
Mansoura University
2019 – 2023
Courses & Certifications
Media Buying Starter Pack
Elevr Community
Business Analysis Fundamentals · 2022
Contact
Let’s build performance
Ready to scale ads with ROI-driven media buying? Send a message.