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Case 03

Sales increased to SAR 40,249.03 within 70 days

Perfume brand agent in KSA: TikTok + Snapchat, SAR 100–200/day, ROAS 5.5 — 70 orders and SAR 40,249.03 sales in 70 days.

Before
Before
After
After

Exclusive agent for international perfume brands in Saudi Arabia. With a flexible daily budget of SAR 100–200 on TikTok and Snapchat, the store achieved SAR 40,249.03 in sales within 70 days — matching roughly a full year of previous performance, with a 328% jump in monthly order rate. Target audience: men and women aged 20–55.

Overview

  • Brand: Exclusive agent for global perfume brands in KSA.
  • Timeline: 18 Jan – 31 Mar 2026 (70 days).
  • Budget: Flexible SAR 100–200 / day.
  • Platforms: TikTok + Snapchat.
  • Audience: Men & women, ages 20–55.

Key challenge

Main obstacles at campaign launch:

  • Weak visual content, especially videos.
  • Weak product content on the store.
  • Hard to stand out in a crowded market of similar products.
  • Not enough offers on the store.
  • Limited social media presence.

Baseline — last year 2025

Before the 70-day growth sprint, the yearly dashboard showed:

  • 82 orders across the tracked period.
  • Net sales about SAR 49,010.
  • About 3,563 visits.

The challenge was turning weak creative and offers into consistent paid performance on Snapchat and TikTok.

Strategy & solutions

  • Focus campaigns on TikTok and Snapchat.
  • Create store offers to attract buyers.
  • Marketing angles around quality and offers.
  • Use influencers/celebrities to drive traffic to the physical branch and website.
  • Rely on UGC-style videos.

Performance & results (18/1/2026 – 31/3/2026)

  • Orders: 70
  • Total sales on Salla: SAR 40,249.03
  • Average order value: SAR 70–80
  • Visits (cities breakdown): about 17,338
  • Net sales on the period dashboard: about SAR 33,107.65
Sales in 70 days40,249.03 SAR
Ad spend7,205.86 SAR
Orders70
ROAS5.5X
Daily budget100–200 SAR

Ads performance (Snap + TikTok)

  • Ad budget: SAR 7,205.86
  • Orders: 70
  • Total sales: SAR 40,249.03
  • Cost per order: about SAR 70–80
  • ROAS ≈ 5.5

February snapshot

  • Orders: 24
  • Sales on Salla: SAR 13,276.66
  • AOV: SAR 70–80
  • Visits: 6,159

Key takeaways

  • Even with a modest daily budget, TikTok + Snapchat can unlock outsized growth when offers, UGC, and influencer reach work together.
  • Fixing creative and product-page gaps is as important as media buying.
  • Clear angles (quality + offers) help perfume brands stand out in a crowded Saudi market.
  • In 70 days, sales reached SAR 40,249.03 with ROAS around 5.5 — roughly a year of prior momentum compressed into one sprint.

TikTok

Scaling

Meta scaling

Snapchat scaling

TikTok scaling

Results after one transformation month

Key takeaways

Screenshots

Last year 2025 — Orders (82)
Last year 2025 — Orders (82)
Last year 2025 — Sales (net 49,010.09 SAR)
Last year 2025 — Sales (net 49,010.09 SAR)
Last year 2025 — Cities (3,563 visits)
Last year 2025 — Cities (3,563 visits)
18/1–31/3/2026 — Orders (70)
18/1–31/3/2026 — Orders (70)
18/1–31/3/2026 — Sales (net 33,107.65 SAR)
18/1–31/3/2026 — Sales (net 33,107.65 SAR)
18/1–31/3/2026 — Cities (17,338 visits)
18/1–31/3/2026 — Cities (17,338 visits)
Snap + TikTok ads — table 1
Snap + TikTok ads — table 1
Snap + TikTok ads — table 2
Snap + TikTok ads — table 2
February — Orders (24)
February — Orders (24)
February — Sales (net 10,813.03 SAR)
February — Sales (net 10,813.03 SAR)
February — Cities (6,159 visits)
February — Cities (6,159 visits)
March — Orders (45)
March — Orders (45)
March — Sales
March — Sales
March — Cities (9,022 visits)
March — Cities (9,022 visits)

Client: Saudi perfume brands agent